Kaplan University - Online

The objective of this online degree program is to prepare you for career advancement in information technology and visual arts. At the completion of this degree you should be able to design real-world e-media products or create technical solutions to hardware and software problems, depending on your chosen area of emphasis.

• BS in Information Technology - New Media /Internet Marketing:- Discover ways to utilize leading-edge media to promote growth and accessibility of products and services. Study the fundamentals of doing business on the Internet, including key marketing techniques and management, and how to create strategies for effective advertising.
  
  
• Internet and Website Development Certificate:- Our program is geared to introduce you to the computer field in general before focusing on Web page creation in HTML. You can also gain specialized knowledge of Web development using multimedia, graphics, image, and animation tools. The curriculum also covers the study of: E-commerce solutions, Networking fundamentals, User interaction & Database management.

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University of San Francisco

The Internet has rewritten the rules of business, creating a dramatic shift from traditional media to a complex, ever-evolving array of interactive strategies that offer immediate, measurable results. With increasing emphasis on integrated digital strategies, the opportunities for marketing professionals and organizations with end-to-end Internet expertise have never been greater. Dynamic online training program covers all facets of digital marketing, including website usability, blogs, Web 2.0, search engine optimization (SEO), web analytics, viral marketing, affiliate marketing, social media and more. Whether you’re an employee, an executive or an entrepreneur, these cutting-edge online programs will give you the tools you need to propel your company – and your career –to new heights of success.

• Advanced Interactive Marketing and Measurement:- Maximize the Impact of Internet Marketing With Advanced Strategies and Web Analytics. Gain powerful, practical, real-world skills to become a highly proficient online marketer. Learn how to develop, implement and evolve your marketing strategy in Advanced Interactive Marketing & Measurement, the capstone course to USF’s 100% online Master Certificate in Internet Marketing program. Explore leading-edge online marketing techniques and strategic best practices that help you deliver measurable results and maximize every marketing dollar.
  
  This comprehensive Internet marketing course allows you to tap into some of the industry’s best and brightest minds as they teach you how to develop effective presentations, lead successful integrated marketing campaigns and build a flourishing online brand. In addition to this valuable insider advice, the Advanced Interactive Marketing & Measurement course includes content that will help candidates prepare for the Web Analytics Association Certification Test. At the end of eight weeks, you’ll be an expert in the areas of Internet marketing and measurement — and you’ll have the credentials to prove it.
  
  Advanced Interactive Marketing and Measurement course will benefit anyone seeking to expand their Internet marketing skills, master advanced strategies and/or prepare for WAA certification. Advanced Interactive Marketing & Measurement reveals how to develop successful campaigns, capitalize on networking and relationships, and foster a prosperous online brand.
  
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University of San Francisco

• Advanced Social Media:- As social media continues to explode, conversations with – and about – individuals and businesses are taking place instantaneously on a global platform. Advanced Social Media provides the practical tools and strategies required to successfully leverage social networks and capitalize on their powerful word-of-mouth lift.
  
  You’ll learn how to respond to negative commentary, build your brand, and measure and monetize your efforts. Through streaming video lectures, in-depth case studies and interactive lab sessions, this eight- week online course will impart a comprehensive understanding of this critical discipline.
  
  Led by master social media and online marketing practitioners, this eight-week advanced specialized certificate course uses streaming video lectures, in-depth case studies and interactive lab sessions to impart a comprehensive understanding of this critical discipline. A recent Forrester survey found that in the U.S. alone, 55.6 million adults visit social networking sites at least once a month.* The research firm predicts that social media marketing spend will grow from $716 million to $3.1 billion in just five years, at a compound annual rate of 34%.**
  
  Advanced social media training will benefit marketing and public relations professionals in agencies and corporate marketing departments, as well as customer service representatives. It is especially valuable for managers, executives and entrepreneurs, who are ultimately accountable for a brand’s reputation and performance in the market.
  
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University of San Francisco

• Advanced Web Analytics:- Web analytics tools make it possible to track everything from page hits to visitor demographics to advertising ROI. However, the key to success is not just obtaining accurate and plentiful data — it’s knowing how to use that information to your advantage. If you’re not making optimal use of your findings, it could be costing you money, customers and your competitive edge.
  
  Advanced Web Analytics goes beyond the platform and empowers you to master the discipline. Not only will you learn what to measure and how to measure it, but you’ll also discover how to analyze the data and use it to optimize your website and campaigns. In just eight weeks, this advanced specialized certificate course will equip you with the web analytics training you need to leverage your metrics and maximize your marketing success!
  
  new research from Econsultancy and Lynchpin shows a shift from spending on technology (which decreased from 45% to 38%) to spending on internal staff (which increased from 36% to 42%)** — highlighting a growing need for trained analytics professionals.
  
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• Integrated Online Strategies:- Learn proven interactive marketing techniques from practicing real-world pros who live on the cutting edge of Internet marketing, as they teach you how to apply key online strategies and conduct effective interactive marketing campaigns. Gain hands-on experience as you develop a new website (or enhance an existing one) for your company, your clients or yourself. Integrated Online Strategies is ideal for anyone who wants to create, promote and track an online presence for a person, brand or company. It will help those with little or no web marketing experience master proven tools and techniques, while seasoned web marketers will learn new ways to enhance and expand their existing sites.
  
  What You’ll Learn:-
  1. Introduction to Internet Marketing
     • Fundamentals of Internet marketing
     • Expert advice on planning an Internet marketing campaign
     • Top tips for defining tactics, goals and messaging
     • Proven tools for Internet marketers: Nielsen Net Ratings, comScore, Google Page Rank, SeoQuake, SEOdigger and Compete
     
     
  2. Internet Marketing Overview
     • Core components of search marketing: how search engines work; organic and paid search
     • Rules of engagement for affiliate and other networks
     • Pivotal role of social media and Web 2.0: blogs, podcasts, MySpace, Facebook, YouTube, Digg, Buzz, mobile media and more
     • Essential elements of e-commerce: networks, feeds, payments and stores
     
     
  3. Starting a Website and Internet Marketing Tactics
     • Key steps for creating a blog or Squidoo page: content, graphics, plug-ins and analytics
     • Driving traffic through search engine optimization (SEO) and pay-per-click (PPC)
     • Generating business through affiliates and other networks, email, viral campaigns and media buys
     • Must-know marketing tactics for social media communities, blogs and podcasts
  
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University of San Francisco

• Search Engine Marketing and Usability:- Drive Traffic and Success With Proven Search Strategies! It will help novice web marketers expand their skills and knowledge, while seasoned professionals will learn how to optimize their online presence and marketing efforts. Optimize both organic and paid search strategies to maximize web traffic, increase conversion rates and decrease the cost of customer acquisition.
  
  Search Engine Marketing & Usability focuses on customer behavior and its implications on website design and search engine marketing (SEM), including search engine optimization (SEO). This course also reveals how the latest rules and regulations of Internet marketing can be leveraged to protect company assets and grow customer relationships.
  
  Led by some of today’s most accomplished interactive pioneers, this essential online marketing course not only imparts critical insights and practical techniques, but it also reviews the core components of the Google Advertising Professionals certification exam. Along with the AdWords knowledge to become Google-certified as a Qualified Individual.
  
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