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Professor Evaluations: Are You a Satisfied Customer?

Nine times out of ten, when I make a purchase at a store the bottom of my register receipt offers a phone number I can call or a website I can visit to participate in a customer satisfaction survey. The last few times I’ve had to call the cable company or the bank, I was asked if I’d be willing to answer a few short questions to rate the representative I just spoke with. It seems as if every company out there wants to know how they’re doing. It makes sense, then, that students should be …