University of San Francisco Online | Business Certificate Programs

Earn Your Master Certificate and Advanced Specialized Certificates – 100% Online

Qualified business professionals and leaders are in high demand in virtually every industry around the globe, creating unprecedented career mobility and advancement potential. Get the in-depth knowledge and practical skills you need to capitalize on these opportunities with a master certificate or advanced specialized certificate from the University of San Francisco (USF).

Not only does the university currently offer programs targeting the most in-demand skills and disciplines — including supply chain management, sales and sales management, and Internet marketing — but it is actively developing new programs in the hottest career fields. No matter where you want to go in life, USF can help you get there.

  1. Internet Marketing & SEO (6 programs)
  2. Supply Chain Management (6 programs)
  3. Sales Management (6 programs)



Internet Marketing Programs

The Internet has rewritten the rules of business, creating a dramatic shift from traditional media to a complex, ever-evolving array of interactive strategies that offer immediate, measurable results. With increasing emphasis on integrated digital strategies, the opportunities for marketing professionals and organizations with end-to-end Internet expertise have never been greater. Dynamic online training program covers all facets of digital marketing, including website usability, blogs, Web 2.0, search engine optimization (SEO), web analytics, viral marketing, affiliate marketing, social media and more. Whether you’re an employee, an executive or an entrepreneur, these cutting-edge online programs will give you the tools you need to propel your company – and your career –to new heights of success.

  • Advanced Interactive Marketing and Measurement:- Maximize the Impact of Internet Marketing With Advanced Strategies and Web Analytics. Gain powerful, practical, real-world skills to become a highly proficient online marketer. Learn how to develop, implement and evolve your marketing strategy in Advanced Interactive Marketing & Measurement, the capstone course to USF’s 100% online Master Certificate in Internet Marketing program. Explore leading-edge online marketing techniques and strategic best practices that help you deliver measurable results and maximize every marketing dollar.
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  • Advanced Social Media:- As social media continues to explode, conversations with – and about – individuals and businesses are taking place instantaneously on a global platform. Advanced Social Media provides the practical tools and strategies required to successfully leverage social networks and capitalize on their powerful word-of-mouth lift. You’ll learn how to respond to negative commentary, build your brand, and measure and monetize your efforts. Through streaming video lectures, in-depth case studies and interactive lab sessions, this eight- week online course will impart a comprehensive understanding of this critical discipline.
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  • Advanced Web Analytics:- Advanced Web Analytics goes beyond the platform and empowers you to master the discipline. Not only will you learn what to measure and how to measure it, but you’ll also discover how to analyze the data and use it to optimize your website and campaigns. In just eight weeks, this advanced specialized certificate course will equip you with the web analytics training you need to leverage your metrics and maximize your marketing success!
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  • Integrated Online Strategies:- Learn proven interactive marketing techniques from practicing real-world pros who live on the cutting edge of Internet marketing, as they teach you how to apply key online strategies and conduct effective interactive marketing campaigns. Gain hands-on experience as you develop a new website (or enhance an existing one) for your company, your clients or yourself. Integrated Online Strategies is ideal for anyone who wants to create, promote and track an online presence for a person, brand or company. It will help those with little or no web marketing experience master proven tools and techniques, while seasoned web marketers will learn new ways to enhance and expand their existing sites.
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  • Master Certificate in Internet Marketing:- Master Certificate in Internet Marketing Whether you’re looking to break into interactive marketing, currently working for an agency or seeking to expand and enhance your company’s online marketing efforts, you can now get the advanced interactive marketing training you need in a convenient, 100% online program.
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  • Search Engine Marketing and Usability:- Drive Traffic and Success With Proven Search Strategies! It will help novice web marketers expand their skills and knowledge, while seasoned professionals will learn how to optimize their online presence and marketing efforts. Optimize both organic and paid search strategies to maximize web traffic, increase conversion rates and decrease the cost of customer acquisition.
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Supply Chain Management Programs

All the world’s a supply chain; and it’s ripe for conquering by those with the right skills and credentials. Far-reaching issues — such as global expansion and sourcing, the rapid growth of multinational corporations and strategic partnerships, rising gas prices and environmental concerns — dramatically impact every organization’s corporate strategy and bottom line. These emerging trends have made supply chain management the most critical business discipline in the world today. As more and more companies realize the importance of their supply chain, they are competing to fill a growing number of positions from a limited pool of trained specialists — resulting in a massive shortage of qualified supply chain professionals across all markets and industries.

  • Functional Perspective of Supply Chain Management:- Whether you’re just entering the field of supply chain management, preparing to transition into a new role or hoping to move into a senior-level position, your perspective is critical to your success. Learn to see the world from a supply chain manager’s view — and make key business decisions based on that perspective — in Functional Perspective of Supply Chain Management. This course is ideal for anyone who wants to expand their supply chain knowledge and skills — from analysts and managers to directors and vice presidents.
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  • Green Supply Chain Management:- Green Supply Chain Management reveals the implications of today’s most pressing environmental issues and demonstrates how green practices can actually save money, increase efficiency and reduce delivery time. Led by top supply chain, sustainability and environmental experts, this eight-week advanced specialized certificate course prepares students to successfully implement a green supply chain in any industry. This course is essential for environmental health and safety (EHS) practitioners, corporate social responsibility (CSR) specialists and C-level executives, whose actions and policies concerning green issues have a tremendous impact on consumer opinions of their organizations.
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  • Lean Supply Chain Management:- Lean has become one of the hottest topics in supply chain management (SCM) today, as companies strive to do more with less in an uncertain economy. Lean Supply Chain Management will show you how organizations in every industry are achieving substantial cost savings, lead-time reductions and quality enhancements with proven Lean practices – and how you can apply these same tools and strategies to develop your own world-class Lean supply chain. Six Sigma and Lean practitioners will learn essential SCM concepts, enabling them to apply their skills to the supply chain and turn it into a competitive advantage.
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  • Master Certificate in Supply Chain Management:- The University of San Francisco’s online certificate program lets you tap into the knowledge and experience of leading industry experts and practice your newly acquired skills via realistic supply chain simulations. Develop the multi-disciplinary awareness and practical techniques you need to excel in the complex and highly competitive world of supply chain management. In as little as eight weeks, you’ll acquire new skills you can begin applying immediately on the job — along with a new certificate that will serve as an important milestone as you complete each course. Prepare for certification from leading industry organizations, including APICS — The Association for Operations Management and the Institute for Supply Management (ISM)
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  • Strategic Best Practices of Supply Chain Management:- Don’t just manage your supply chain — master it. In Strategic Best Practices of Supply Chain Management, the third and final course of the Master Certificate in Supply Chain Management program, you’ll study best-in-class business practices and key trends impacting the supply chain of the future. When two companies with virtually identical products or services (for example, cola brands or airlines) go head-to-head in the global arena, what separates the winners from the losers? In many cases, the deciding factor is their supply chain strategy. This course is ideal for supply chain professionals in any industry who aspire to move into or advance within management.
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  • Tactical Implementation of Supply Chain Management:- Information-packed lectures and case studies help you master the skills and strategies that are essential for the successful management of a supply chain, while hands-on simulations reveal the implications of your business decisions and hone your problem-solving techniques. By the end of Tactical Implementation of Supply Chain Management course, participants will be fully versed in the procurement and operations aspects of supply chain management and well equipped to set up and run a supply chain in any industry. You will learn Planning and implementation of business process outsourcing (BPO) initiatives, Operations issues: business process management (BPM) and ...
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Sales Management Programs

The sales profession is the largest — and arguably the most important — business function in any company. As a result, it has become the leading source of career opportunities in today’s job market … and the fastest route to a six-figure salary and career advancement for professionals with the right skills. Whether you’re looking to become a better salesperson, considering a move into management or aiming to improve your leadership abilities, the University of San Francisco’s online Master Certificate in Sales and Sales Management program will set you apart from your peers and get you to the top of your game.

  • Expert Sales Management:- As a sales manager, you’re required to juggle many different responsibilities — from building, motivating and training a team, to establishing sales goals and budgets, to interfacing with the company at large — and you must be proficient at all of them to achieve optimal performance.
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  • Expert Selling:- In Expert Selling, the first course in the Master Certificate in Sales and Sales Management program, you’ll learn how to transcend the traditional sales role and position yourself as a consultant capable of maximizing customer value and commissions. Expert Selling is ideal for anyone who wants to hone their sales skills: from entry-level salespeople looking to increase their close rates and income, to sales managers aiming to equip their teams with the latest tools and techniques.
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  • Master Certificate in Sales and Sales Management:- No matter where you fall in the sales spectrum — from a new sales rep, to a seasoned sales manager, to a senior executive — a Master Certificate in Sales and Sales Management from the University of San Francisco will improve your current job performance and help advance your career. In as little as eight weeks, you’ll acquire new tips and techniques you can begin applying immediately on the job — along with a new certificate that will serve as an important milestone as you complete each course. You’ll learn from instructors who reached the top of their game in sales and sales management, and you’ll hone your own skills through exercises and interactions with fellow sales professionals from around the country and across the globe. The Master Certificate in Sales and Sales Management program is open to anyone interested in gaining or improving their sales or management skills.
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  • Transitioning to Sales Management:- Make the Leap From Sales to Sales Management — and Make the Most of Your Opportunities! Whether you have your sights set on a promotion or are settling into a new managerial role, Transitioning to Sales Management will help you successfully make the leap from team member to team leader. This course will focus on three core competencies — managing processes, managing people and managing a sales culture — and teach you how to apply them to your best advantage.
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